Koncert.hr — Partner Brand Guidelines · v1.0
KONCERT.HR
koncert.hr logo

Partner
Brand
Guidelines

How to use the koncert.hr logo and brand on your event materials.

FOR EVENT ORGANIZERS
April 2026 · v1.0
KONCERT.HR
info@koncert.hr
CONTENTS
PARTNER BRAND GUIDELINES

Table of contents

Nine short chapters. Read front to back the first time, then come back to whichever section you need when you're laying out a new poster.

  1. 01
    WelcomeWhy the mark matters on your posters.
  2. 02
    The SpotlightThe story written above the name.
  3. 03
    The LogoLockups, the .HR suffix, clear space, minimum size.
  4. 04
    Color & BackgroundsApproved variants and real-world contrast examples.
  5. 05
    RecoloringMatching the logo to your event palette.
  6. 06
    PlacementWhere the logo goes on posters and what to caption it.
  7. 07
    Event Cover ImageSpecs and checklist for the image you upload to koncert.hr.
  8. 08
    Incorrect UsageCommon mistakes — and why they break trust.
  9. 09
    ReferenceColors, typography, asset pack, and contact.
koncert.hr · Partner Brand Guidelines · v1.0Contents
01 / WELCOME
PARTNER BRAND GUIDELINES

You sell tickets.
We protect the trust.

When attendees see the koncert.hr mark on your event poster, they know they're buying through a secure, trusted Croatian ticketing platform. That single piece of recognition lifts conversion, reduces "is this real?" emails, and protects everyone involved in the show.

This short guide gives you everything you need to use our logo correctly on posters, flyers, social posts, and any promo material you produce for events you sell on koncert.hr.

01
Trust

Our mark signals a secure, refundable, verified checkout — use it where attendees will see it before they buy.

02
Clarity

One logo, used consistently. No edits, no recolors, no "creative" remixes — the asset pack has every variant you need.

03
Consistency

From the poster to the ticket to the inbox confirmation, the brand stays the same. That's what makes it work.

koncert.hr · Partner Brand Guidelines · v1.0Page 01 / 09
02 / THE SPOTLIGHT
PARTNER BRAND GUIDELINES

The Spotlight

Every piece of our logo means something. Here's the story written above the name — the one that shapes every decision in the chapters that follow.

STAGEKONCERT.HR
I

The Venue

Every concert starts with an empty room. A stage, a crowd waiting in the dark, and the quiet before the first note. Our logo begins here too — with a foundation built to hold everything that comes next.

II

The Lights

The beams above the name aren't decoration. They're the moment the spotlights hit — the signal that something is about to happen. They reach outward because a good show always spills past the edges of the stage.

III

The Name

Then the name lights up. KONCERT isn't just a wordmark; it's the marquee. Everything above it exists to point at it. Everything below it exists to carry its weight.

koncert.hr · Partner Brand Guidelines · v1.0Page 02 / 09
03 / THE LOGO
PARTNER BRAND GUIDELINES

The Logo

The full color logotype is the default. Use it whenever the background allows for good contrast. Three lockups are available for different formats.

Primary lockup
Mark only (icon)
KONCERT.HR
Wordmark only
koncert.hr logo with .HR suffix
Optional · Event poster lockup
The .HR suffix

For posters where the country context matters, use the lockup with .HR to the right of the wordmark. Especially useful for international artists and tourism-facing events. Use the provided asset only — don't recreate the suffix by hand.

Clear space

Keep clear space equal to 1× the cap height of the "K" in KONCERT on all sides. Nothing — text, edges, other logos — should enter this zone.

Minimum size
Digital · 120 px wide
Icon · 32 px

For print, the wordmark lockup must be at least 30 mm wide. The icon-only mark must be at least 8 mm tall.

koncert.hr · Partner Brand Guidelines · v1.0Page 03 / 09
04 / COLOR & BACKGROUNDS
PARTNER BRAND GUIDELINES

Color & backgrounds

Three approved logo color variants. Pick the one that gives the strongest contrast against your poster background.

Full color (preferred)
White knockout
Black
Applied on real poster backgrounds
On photo · white knockout
On warm pastel · black
On saturated color · white
Do
  • · Use full color on dark backgrounds whenever possible
  • · Use white knockout on busy photos or low-contrast scenes
  • · Use black on light backgrounds in single-color print
  • · Recolor to a single flat color from your event palette if it helps harmony
  • · Maintain a contrast ratio of at least 4.5 : 1
Don't
  • · Don't add gradients, shadows, glows, or strokes
  • · Don't split the mark and wordmark into different colors
  • · Don't stretch, skew, rotate, or flip the logo
  • · Don't place the logo on a background where it disappears
koncert.hr · Partner Brand Guidelines · v1.0Page 04 / 09
05 / RECOLORING
PARTNER BRAND GUIDELINES

Match your event theme

You can recolor the full logo to harmonize with your event poster. Split the rays into two palette colors and pick a letter color that reads cleanly — keep the logo structure intact (rays + wordmark box), don't touch the shapes.

Warm · Amber / Ruby
Cool · Cyan / Indigo
Forest · Lime / Teal
Dusk · Magenta / Gold
Pastel · Rose / Sky
Mono · Cream on Wine
Do
  • · Pick colors from your existing event palette
  • · Keep the wordmark box and letters clearly legible (4.5 : 1 contrast)
  • · Use two flat colors for the rays — one per ray set
  • · Test the result at poster size before printing
Don't
  • · Don't use gradients, photo fills, or textured patterns
  • · Don't drop the wordmark or remove the ray set
  • · Don't pick colors that clash with your poster background
  • · Don't recolor only part of one ray set — both halves must stay one color each
koncert.hr · Partner Brand Guidelines · v1.0Page 05 / 09
06 / PLACEMENT
PARTNER BRAND GUIDELINES

Placement on posters

Place the logo where attendees decide to buy: bottom-right or bottom-center of the poster, paired with a short call to action.

LIVE · MAY 2026
YOUR
EVENT
NAME
VENUE · CITY · DATE
Tickets on

Dark poster · white knockout · bottom-right callout

FESTIVAL · 2026
SUMMER
STAGE
2026
VENUE · CITY · DATE
Tickets on

Light poster · black variant · centered callout

Approved callouts
  • · Tickets on koncert.hr — primary
  • · Buy tickets at koncert.hr
  • · Powered by koncert.hr
URL formatting
  • · Always lowercase: koncert.hr/your-event
  • · No "https://" or "www." in poster URLs
  • · Pair with a QR code for print formats > A4
koncert.hr · Partner Brand Guidelines · v1.0Page 06 / 09
07 / EVENT COVER IMAGE
PARTNER BRAND GUIDELINES

Event cover image

Prepare your cover at the right size so it looks sharp in every card, hero and preview on koncert.hr — get it right once and it renders beautifully everywhere.

Upload specs
Aspect ratio
16:9 (horizontal)
Recommended size
1920 × 1080 px
Minimum size
1200 × 675 px
Max file size
3 MB
Formats
JPG · PNG · WebP

We re-encode to WebP on upload. Starting at 1920×1080 means zero quality loss.

1920 px
1080 px
LIVE · JUN 2026
YOUR EVENT
NAME
SAT · 12 JUN 2026 · 20:00
TVORNICA KULTURE · ZAGREB
Tickets on
Reference layout · dashed line = safe zone
Must include
01
Event name

Big, readable, top-of-mind. This is what attendees scan for first.

02
Date, time & location

Include venue and city. "ZAGREB" alone isn't enough — "TVORNICA KULTURE · ZAGREB" is.

03
Strong branding

Recognizable colors, your event logo. Think poster, not screenshot.

Do
  • · Use high-quality photography or illustration
  • · Keep title and logo inside the centered 80% — edges may crop on mobile
  • · Maintain 4.5:1 contrast between text and background
  • · Test the image at card size before uploading
Don't
  • · Don't put essential text in the outer 10% of the image
  • · Don't use portrait or square source art — it'll letterbox on cards
  • · Don't upload files over 3 MB — the form will reject them
  • · Don't rely on typography smaller than 24 px at full size
How it appears on koncert.hr
Get the koncert.hr logo →
YOUR EVENT
NAME
Your Event Name
12 JUN · TVORNICA KULTURE
YOUR EVENT
NAME
Your Event Name
12 JUN · TVORNICA KULTURE
YOUR EVENT
NAME
Your Event Name
12 JUN · TVORNICA KULTURE

Cards render at roughly 400 px wide — fine detail below that threshold will blur.

koncert.hr · Partner Brand Guidelines · v1.0Page 07 / 09
08 / INCORRECT USAGE
PARTNER BRAND GUIDELINES

Incorrect logotype usage

These are the most common mistakes we see on partner posters. None of them are acceptable — always use the approved assets from the brand pack without modification.

Stretched
Don't stretch or compress the logo horizontally or vertically.
Skewed
Don't apply skew, italic, or perspective transforms.
Rotated
Don't rotate the logo — it reads horizontally only.
Low contrast
Avoid busy or low-contrast backgrounds where the logo blends in.
Recolored shapes
Don't recolor individual shapes with unapproved colors.
Drop shadow
Don't apply shadows, glows, bevels, or other FX.
Outlined
Don't add strokes, outlines, or keylines around the logo.
KONCERT
Rearranged parts
Don't separate the rays from the wordmark or move elements.
Why this matters

Every distortion chips away at brand recognition — and for a ticketing mark, recognition is trust. When attendees can't instantly confirm the logo is genuine, they pause, second-guess the purchase, or check a different source. Always use the approved assets from the brand pack without modification.

koncert.hr · Partner Brand Guidelines · v1.0Page 08 / 09
09 / REFERENCE
PARTNER BRAND GUIDELINES

Reference

Brand colors and typography for any partner who wants to extend the look. You don't need to use these on your event materials — they're here so the system stays consistent end to end.

Brand colors
Brand Gold
#F4A930
RGB 244 / 169 / 48
HSL 37° 85% 55%
Primary — buttons, highlights, accents
Brand Cyan
#52D3F0
RGB 82 / 211 / 240
HSL 200° 80% 55%
Secondary — supporting accent, gradients
Vibrant Orange
#FF8A41
RGB 255 / 138 / 65
HSL 25° 90% 50%
Tertiary — special emphasis only
Dark Navy
#0F0F1B
RGB 15 / 15 / 27
HSL 240° 15% 6%
Background — dark base for the brand
Off-White
#F0F5FA
RGB 240 / 245 / 250
HSL 210° 20% 95%
Foreground — primary text on dark
Typography
Display
Bebas Neue
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Headlines, event titles, callouts. Letter-spacing 0.02em.
Body
Inter
The quick brown fox jumps over the lazy dog. 0123456789
Body copy, UI labels, descriptions. Weights 400–700.
Get the asset pack
All logo variants in one ZIP

SVG, PNG@1×, PNG@2× — color, white knockout, and black versions of both the full logotype and the icon-only mark.

Open press kit →
Need help?
Get in touch

Questions about logo usage, custom co-branding, or partner approvals — we're happy to help.

Email
info@koncert.hr
koncert.hr · Partner Brand Guidelines · v1.0Page 09 / 09

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